I am a design leader, a builder, a mentor: of teams, cultures, and products & services. My goal is to build digital experiences that are useful, human-centric, and delightful.
FEATURED WORK
Peacock
Launch team leader of the new streaming service from NBCUniversal
Leading the cross-functional design team for Commerce Product, covering product design, content design, research, and design technology. Our efforts have exceeded explosive growth targets since launch for MAAs and premium subscriptions, as we scale Peacock into larger markets and partnerships.
After a successful launch as an AVOD-focused (i.e., Ad-supported model) streaming service — the first large scale of its kind — we are pivoting the strategy to Premium-forward SVOD with growth driven by higher ARPU subscription base into 2023 and beyond.
GROWTH
- 100M+ Sign Ups
- 30M+ Monthly Active Accounts
- 27M+ Paid Subscribers
- Full distribution on all major platforms: iOS, Android, tvOS, Google TV, Fire TV, Roku, Comcast X1/Flex, Smart TVs, Web
INTERNATIONAL
- 22 European markets with SkyShowtime (utilizing Peacock as a platform)
- 40 African markets with Showmax in 2024
PARTNERSHIPS
- Comcast/Charter joint venture Xumo, featuring first party hardware with Peacock Premium integration
- 3rd party platforms (Apple, Amazon, Google, Roku)
- Cross-DTC ventures within NBCUniversal, aligning Peacock with linear and film streaming goals (Olympics, Sunday Night Football, day-and-date film releases)
Chase Consumer and Business Banking
Built design-centric culture and helped reinvent digital banking
I was a launch team lead (and first hire of the new NY studio) for the reboot of Consumer and Business banking at Chase. It was the most challenging work of my career to date — building and supporting teams within enterprise agile, all while listening to the voice of the customer to deliver iterative value over timely releases. We reshaped the digital experience of "America's No. 1 Bank in Customer Satisfaction." (J.D. Power, 2018)
ComiXology
Elevated digital comics into a new markets and, ultimately, an Amazon acquisition
Oversaw UX/Product Design for "the iTunes of comic books" (NY Times), including responsive web and native app experience for the Comics app (2012 - #3 top grossing in Apple's App Store) as well as partner (Marvel, DC) apps on iOS, Android, Kindle Fire, and Windows 8.
SPEAKING & FACILITATION
Thinking Inside the Box
Postlight Discussion Series Panel Speaker, Sept 2022
Workshop: Design Thinking for Product Innovation
Goldman Sachs R.E.D Conference Facilitator, May 2019
Collaborative Product Design: Better, Faster, Smarter
Goldman Sachs R.E.D Conference Speaker, May 2018
Insights That Conflict with Business Goals
NYC Research Meetup Speaker, April 2018
Collaborative Problem Solving for Journalists
The New School’s Journalism+Design Workshop Series Guest Facilitator, Spring 2017
News, Narrative, and Design
The New School’s Journalism+Design Undergraduate Course Guest Lecturer, Fall 2017
ABOUT ME
Todd Hulin is a versatile design leader with a background beginning in architecture, winding through interaction design and animation, leading ultimately to user experience and product design leadership in a variety of industries. He's crafted digital stories at MTV, the New York Times, Microsoft, CBS, JPMorgan Chase, and others, leading teams of designers, researchers, architects -- most recently launching Peacock, NBCUniversal’s streaming service. Along the way, Todd had forays in novel writing, animation direction, teaching at SVA and the New School, and co-founding a music licensing startup for independent artists. He once illustrated a comic book presentation for the CEO of Coca-Cola, with a hidden easter egg drawing of his sister. He has a passion for the delightfully useful digital products of our age, built by teams of diverse contributors with unique voices.
